Today, Transformers continues its celebration of the 35th Anniversary brand campaign 'More than Meets the Eye' with an all-new video from one of the creative minds behind the franchise, Hasbro Senior Designer John Warden, as he discusses how he is 'More than Meets the Eye' with his involvement as a youth volunteer at a farm on weekends. You can catch a look at the video on Facebook and Instagram.
More than Meets the Eye has been the call to action at the core of the TRANSFORMERS brand for over 35 years and is reinforced across all elements of the franchise. What makes a person More than Meets the Eye could be a hidden talent, a charitable action or something that celebrates individuality. Anything that embodies the notion that individuals have the strength to become something MORE than what others expect.
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